The ground-breaking tool that’s sweeping the industry is ChatGPT. ChatGPT, a sophisticated AI-powered language model, is a popular issue in the content marketing industry since it can produce content quickly.
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However, what is ChatGPT precisely, and how can you utilize it to make your content production process more efficient?
We’ll go over how to get the most out of this innovative AI-powered technology in this post, along with useful advice, tactics, and typical mistakes you should watch out for while utilizing ChatGPT to create content.
Prepare to learn how to use ChatGPT in writing so you can meet the growing need for interesting and original material.
What is ChatGPT?
Modern artificial intelligence (AI) language models like ChatGPT are made to process and evaluate vast volumes of textual input and produce text answers that resemble those of a person.
The term “Generative Pre-trained Transformer,” or ChatGPT, describes the technology’s use of a transformer architecture that has undergone extensive pre-training on a sizable corpus of textual input.
ChatGPT is an effective tool for activities requiring complex language processing capabilities since it uses that data to produce coherent and relevant text.
GPT-3.5 and GPT-4 are the two ChatGPT versions currently in use.
The initial version, GPT-3.5, can do basic functions and is available to everyone for free. With its more sophisticated features, the second version, GPT-4, can analyze audio, pictures, and connections. Only those who have paid can view this version.
Is it possible to write content with ChatGPT?
Although ChatGPT is not a tool for creating content, it can help with the process. ChatGPT’s ability to produce responses and recommendations rapidly makes it very helpful for research as well as for creating new ideas and outlines.
In the following part, we’ll go over the use cases of ChatGPT in content authoring in more depth. But before we do, it’s critical to understand its limits in terms of producing high-quality material.
Search engine optimized material is not the goal of ChatGPT. For on-page SEO, you must thus do keyword research and apply them. Furthermore, ChatGPT could produce words and concepts that are repeated. For writers to produce material that satisfies your standards, you must offer comprehensive writing suggestions.
As such, it might not be the ideal instrument for producing lengthy SEO material. Use AI content generators for long-form material; we’ll go into more detail about them below. them generators are made to generate articles specifically for search engines.
Using ChatGPT for short-form content creation, such as email subject lines, social media postings, landing page text, and advertisements, is a more appropriate use case for the tool.
Additionally, keep in mind that ChatGPT’s generated content might not always be totally correct or acceptable. Its knowledge base is restricted to what has been reported in print and online media through September 2021 for GPT 3.5 users who are using the free version and April 2023 for those who have access to GPT-4.
Either way, before releasing any content produced by ChatGPT or any other AI tool, you should check it for correctness and quality.
Does Google devalue material produced by AI?
No, AI-generated material is not penalized by Google. So, employing ChatGPT and other AI techniques to generate content won’t violate any Google policies. Actually, a lot of large corporations are publicly supporting the usage of AI writing tools, including Buzzfeed.
Google is in favor of the usage of content produced by AI. Whether it’s created by AI or humans, Google penalizes low-quality material that tries to trick search engines.
Eight methods to write content using ChatGPT
There are several uses for ChatGPT in research, summary, and even data analysis. Writing blog entries, social media captions, and short-form marketing content are its main uses in the marketing industry.
Here are eight methods for creating content with ChatGPT.
1. Create summaries for articles
By suggesting subsections or parts based on pre-given blog post ideas, ChatGPT may be used to create article outlines. To “Generate an outline for an article on [insert your article topic],” for example, you can instruct ChatGPT.
The outcome will be better if you provide additional details in the prompt. You can expand on the overall topic of your piece, the target readership, and even the keywords you wish to utilize.
2. Compose meta descriptions and headlines.
Based on a specified topic or phrase, ChatGPT may offer recommendations for captivating headlines and educational meta descriptions. Watch this in action, please.
Define your primary topic or keyword first. Next, request that ChatGPT provide a list of possible headlines for that term.
For instance, you may ask ChatGPT to “Write 5 headlines for a blog post on the benefits of Google Ads” if you’re creating a piece on the “benefits of Google Ads.” Adding information about the article to your prompt can help it become even more precise.
3. Condense blog entries and links
ChatGPT’s natural language processing features may be used to summarize text. A blog post, research paper, or even a book may be read and analyzed by the model to determine the major ideas and important details.
It may then utilize this data to create a succinct summary that highlights the most crucial facts and presents it in an easy-to-read manner.
Because ChatGPT’s free edition has a prompt character restriction of 2048, you cannot copy and paste whole articles for the AI to evaluate. About 300 pages of text may be processed by the new GPT-4 Turbo in a single prompt.
GPT-4’s capacity to access the internet via Bing search is one of its advantages.
4. Proposed opening and closing paragraphs
ChatGPT can help you with writing introductions and conclusions by offering you recommendations that are tailored to the subject matter and goal of your articles.
Asking ChatGPT to “Write an introduction/conclusion for a blog post on the benefits of Google Ads” is a good place to start. But be aware that ChatGPT is more likely to respond to this kind of query with a generic response—you know, the one that starts with “in the world of digital marketing” and ends with “Google Ads is growing at an exponential rate.”
You should provide ChatGPT with additional details about the content you addressed in your post, including its angle, goal, target audience, and writing style, for better outcomes.
5. Support the study of keywords
ChatGPT is a language model that has been taught to produce text in response to prompts. It may be used to come up with fresh concepts and recommendations for keywords and subjects. Nevertheless, it falls short of specialized keyword research tools in terms of accuracy and precision.
Furthermore, ChatGPT’s output might not always be applicable to your particular specialty or business. Additionally, if you employ any of the off-topic or irrelevant ideas it produces in your material, it can hurt your SEO efforts.
In light of this, here’s how to find content ideas and generate keyword suggestions using ChatGPT. Create a prompt that is unique to your topic after you’ve decided what you want to study.
6. Make use of writing exercises
Writing prompts from ChatGPT can help you produce better content by sparking your imagination and producing ideas. Writing prompts in a variety of formats, including questions, assertions, and situations, can be generated by the platform.
You can come up with new topic ideas or transition words for your post using these suggestions.
One way to begin using writing prompts with ChatGPT is to give your material a broad topic or theme.
7. Write the advertisement copy.
ChatGPT is an artificial intelligence (AI) language model that was trained on a vast corpus of text, including content for advertisements and marketing.
Provide some basic details about your product or service, like its features, advantages, target market, and unique selling proposition (USP), before using ChatGPT to create ad content.
Additionally, you may choose the kind of advertisement you wish to make, such as a display, search engine, or social network ad.
ChatGPT has the ability to provide ad copy ideas, headlines, taglines, and even entire ad scripts based on training data and this information.
8. Modify your writing
Additionally, you may ask ChatGPT to modify your content—for example, to make it shorter, add examples, proofread it for grammar mistakes, and more.