The succession of actions made throughout the creation of a product, from the time the concept was conceived until its introduction, is known as the end-to-end product management process.
Read More: End to end Product Development
End-to-end product management: what is it?
When making a product, the first step is to imagine how it will appear when it’s finished. Product idealization, product realization, and product distribution to customers are all included in end-to-end product lifecycle management.
Creating a product vision, building a product, introducing new goods to the market, and monitoring user behavior are the main objectives of the end-to-end product management process.
Thus, a single cycle of the process begins with research and idea generation, continues through product development, and concludes with user engagement. Thus, we incorporate genuine customer input into the product to enhance it.
To develop a successful product strategy, the product manager or product owner oversees the product team and the end-to-end management procedure. The product manager has ultimate responsibility for the success of both the product and the entire process of product management.
What end-to-end product management process assistance can StoriesOnBoard provide?
An end-to-end product management solution called StoriesOnBoard is based on user story mapping. The product planning process’s product discovery phase is aided by story mapping.
With StoriesOnBoard’s input Management, you can automatically gather user and customer input and compile it into a single repository. In this manner, when you get to the ideation stage, you’ll already have a pool of ideas at your disposal.
After that, you may work together to generate feature concepts so that the development team can go forward with them. Prioritization and validation are supported by a product roadmap, which allows you to present feature ideas to your audience. All of it may be plotted out in a story map and releases later on.
Because StoriesOnBoard automatically links the contact information of stakeholders who provided the insights to the higher-level concepts, it also aids in closing the feedback loop.
Principal phases of the complete product management procedure
Good ideas don’t always translate into a fantastic product. There are several ideas, not all of them are excellent. Through the following stages, product management assists in maximizing brilliant ideas to create fantastic goods for customers and achieve company objectives:
1. Concept creation
The process of coming up with ideas is where products begin. At this phase, the individual just has the concept in their brain and has no idea if it will work out or not.
2. Conceptualization
This is the idea generation stage, when the product backlog is created from feature requests and fresh ideas. The product changes during this period, and the greatest concepts are kept under wraps to be further developed.
3. Make specs clear.
In this stage, further details are added and the concepts, recommendations, and feature requests from the previous stage are developed. Once more, this will assist in defining the amount of work required and the anticipated impact of each.
4. Map-making
Roadmapping considers both the product vision and the strategy. A product roadmap facilitates communication about the current state of the product design, the desired outcome, and the route to reach that goal.
The roadmap and the backlog are the main topics of this phase. It examines these in depth and aims to establish priorities using a variety of inputs. In this approach, the Minimum Viable Product (MVP), a restricted but functional prototype of the product, is created by the product manager based on what features are most useful to the user and product at a given moment. The MoSCoW model is a popular model for prioritizing, however there are several additional methods as well.
6. Transportation
The process of developing a product is at this point. It depicts the product manager collaborating closely with teams, other managers, and external and internal stakeholders, such as the project manager and the product development team. The teams responsible for product marketing, engineering, DevOps, sales, and support make sure that the features are delivered with excellence and adhere to the product specifications.
7. Analyses and tests
Following the product launch, this is the last phase of the procedure. It may also mark the beginning of a new cycle if you choose an iterative methodology. Before releasing the product, the product team tests it, makes improvements, and determines its true worth by monitoring analytics and conducting experiments. They do follow-up analyses, experiments, and surveys. They often consider rivals, target markets, user or customer experience, and product-market fit.
8. Client opinions
At every level of the product life cycle management process, customer input is crucial since it assists the team in verifying and enhancing the suggested goods and features. Furthermore, it provides recommendations and perspectives from target users that aid in determining how well the product meets the demands of possible buyers. The product manager might also learn about issues with the product via customer feedback that they were unaware of.
In summary
The creation of a product that fulfills consumer demands and market demands requires an end-to-end product lifecycle management approach.